Most visitors leave your website without converting. Retargeting brings them back. We run remarketing campaigns across Google and social media that keep your Long Island business top of mind until visitors become customers.
Only 2-3% of website visitors convert on their first visit. The rest leave and may never return, unless you bring them back with retargeting. Our retargeting campaigns show your ads to people who have already visited your website as they browse other sites, scroll through social media, watch YouTube, or check their email. These are warm prospects who already know your Long Island business. They just need another nudge. Retargeting audiences convert at 3-5 times the rate of cold audiences.
We run retargeting campaigns across every platform your audience uses: Google Display Network, YouTube, Facebook, Instagram, and LinkedIn. We segment your website visitors by behavior, showing different ads to someone who viewed your pricing page versus someone who read a blog post. Product viewers see ads featuring the exact products they browsed. Service page visitors see ads emphasizing that specific service. This personalization dramatically increases relevance and conversion rates for Long Island businesses.
Retargeting done poorly feels like stalking. We carefully manage ad frequency to stay visible without annoying your audience. We cap impressions per user per day and per week. We rotate creative regularly so your audience sees fresh messages instead of the same ad 50 times. We also implement burn pixels that stop showing ads to people who have already converted. This disciplined approach maintains a positive brand impression while maximizing conversions.
Retargeting is one of the most cost-effective advertising strategies. For Long Island businesses, we recommend a minimum retargeting budget of $300 per month. Most clients invest $500 to $1,500 per month across Google and social platforms. Cost per click on retargeting ads is typically 30-50% lower than prospecting campaigns because the audience is already familiar with your business. Our management fee for retargeting starts at $300 per month. Call (516) 407-8111.
We install small tracking pixels on your website from Google and Facebook. When someone visits your site, the pixel records the visit anonymously. Later, when that person browses other websites or social media, our ads are shown to them. No personal information is collected; the system works through anonymous browser cookies and device IDs. We set up the pixels, create the audiences, and manage the campaigns. You just need to approve the ad creative.
We typically retarget visitors for 30-90 days depending on your sales cycle. For Long Island service businesses with quick decision cycles like restaurants or retail, 14-30 days works well. For businesses with longer consideration periods like home improvement, legal, or medical, 60-90 days captures more conversions. We test different retargeting windows and adjust based on your data.
Yes. Cart abandonment retargeting is one of our most effective campaigns for Long Island eCommerce businesses. We show ads featuring the exact products left in the cart, often with a limited-time incentive to complete the purchase. Cart abandonment retargeting typically recovers 10-15% of abandoned carts. We also implement email-based cart recovery that works in tandem with ad retargeting for maximum recovery rates.