Reach your ideal Long Island customers where they scroll most. We manage Facebook and Instagram ad campaigns that generate leads, drive sales, and build brand awareness across Nassau and Suffolk County.
Meta's advertising platform offers the most granular targeting available. We build campaigns targeting your ideal Long Island customers by zip code, age, income, interests, behaviors, and even life events like moving, getting engaged, or starting a business. For a dentist in Garden City, we target homeowners within 5 miles who have not visited a dentist recently. For a wedding venue in the Hamptons, we target newly engaged couples across Long Island. This precision means your ad budget reaches only the people most likely to become your customers.
In a feed filled with content, your ad has about 1 second to capture attention. We create ad creative specifically designed to stop the scroll: bold visuals, compelling video hooks, clear value propositions, and strong calls to action. We produce multiple creative variations for every campaign and test them against each other. Our Long Island clients see 2-3 times higher click-through rates than industry averages because we invest heavily in creative quality and continuous testing.
We structure campaigns for every stage of the customer journey. Top-of-funnel campaigns build awareness with new audiences. Middle-of-funnel retargeting re-engages website visitors and video viewers. Bottom-of-funnel campaigns drive conversions from warm leads with direct offers. This architecture ensures you are not just generating clicks but building a pipeline that converts. Our full-funnel approach delivers 40-60% lower cost per acquisition compared to single-campaign strategies.
We recommend a minimum ad budget of $500 per month for Long Island businesses, with most clients investing $1,000 to $3,000 per month. Our management fee starts at $500 per month. Cost per lead on Facebook and Instagram typically ranges from $5 to $30 for Long Island service businesses. The platform offers excellent value because you can target very specific audiences and avoid wasted spend. Call (516) 407-8111 for a custom budget recommendation.
Both platforms serve different purposes. Google Ads captures people actively searching for your services, making it ideal for high-intent leads. Facebook and Instagram Ads reach people based on demographics and interests, making them better for awareness and demand generation. Most Long Island businesses benefit from running both. We often recommend starting with Google Ads for immediate leads and adding Facebook Ads for audience growth. Call (516) 407-8111 to discuss the right mix for your business.
We create single image ads, carousel ads showcasing multiple products or services, video ads, Instagram Reels ads, Stories ads, collection ads for eCommerce, and lead generation ads with instant forms. The best format depends on your campaign objective. Video ads generally produce the highest engagement, while lead generation ads often deliver the lowest cost per lead for Long Island service businesses.
We install the Facebook Pixel on your website to track all visitor actions including page views, form submissions, phone clicks, purchases, and custom events. We also implement the Conversions API for server-side tracking that works even with ad blockers and iOS privacy restrictions. UTM parameters and call tracking provide additional attribution data. Monthly reports show exactly how many leads and sales your ad spend produced.