Know exactly what your advertising dollars produce. We implement comprehensive tracking and reporting that shows your Long Island business the true ROI of every ad campaign and every dollar spent.
If you cannot track it, you cannot optimize it. We set up complete conversion tracking including form submissions, phone calls with dynamic number insertion, live chat conversations, eCommerce transactions, and appointment bookings. Every conversion is attributed to the specific campaign, ad group, keyword, and ad that generated it. For Long Island businesses running multiple campaigns, this granular tracking reveals exactly which investments are profitable and which are wasting money.
Customers rarely convert after a single touchpoint. A Long Island homeowner might click a Google Ad, visit your website, leave, see a retargeting ad on Facebook, click through, and then call your office. Which ad gets credit? Attribution modeling answers this question. We implement multi-touch attribution that gives appropriate credit to each step in the journey. This prevents you from cutting campaigns that actually contribute to conversions even if they are not the last click.
We build custom dashboards in Looker Studio that display your advertising performance in real time. See your spend, leads, cost per lead, and ROI by campaign, platform, and time period at a glance. We also deliver monthly executive reports that summarize performance, highlight wins and opportunities, and recommend budget adjustments. Reports are written for business owners, not marketing technicians. You will understand exactly how your advertising is performing and where to invest next.
Conversion tracking setup is a one-time fee of $500 to $1,500 depending on the complexity of your website and the number of conversion points. Call tracking adds $50 to $100 per month for the tracking numbers. Custom dashboards cost $500 to $1,000 to build. Ongoing reporting and analysis starts at $300 per month. For most Long Island businesses, tracking is included in our ad management packages. Call (516) 407-8111 for details.
Yes. We implement dynamic number insertion that assigns unique tracking numbers to each advertising source. When someone clicks a Google Ad and calls, we know exactly which campaign, ad group, and keyword generated the call. Calls are recorded for quality assurance and training. Call tracking data feeds into your analytics dashboard alongside form submissions and other conversions. For Long Island service businesses where phone calls are the primary conversion, this tracking is essential.
We track your total ad spend and management fees against the revenue generated from ad-sourced leads. For businesses with a known average customer value, we calculate ROI as total revenue from ads divided by total cost. For businesses with longer sales cycles, we track cost per lead and lead-to-customer conversion rates. Monthly reports show ROI by campaign and platform. Most Long Island businesses on our managed plans see 3-8x return on their advertising investment.
We start every engagement with a tracking audit. If your current setup is incomplete or inaccurate, we fix it as a priority. Common issues include missing conversion tracking, broken Google Analytics, improperly configured Google Ads conversion importing, and absent call tracking. We fix these issues first because you cannot optimize what you cannot measure. Many Long Island businesses discover they were making decisions based on incomplete data, which explains why their campaigns underperformed.